NAFTA Case Study Essay Example | Topics and Well Written Essays - 500 words

NAFTA Case Study - Essay Example Nevertheless, this was required if Magma was to survive in the new business climate. In particular with the reduction in tariffs in the Mexican auto sector, how should Magma respond? To being with there are problems and opportunities. How should Magma respond to the problems is a good first question. The problem for its managers is that although there are very low wage employees available there, the Mexican infrastructure and business climate is not easy to work with. Plus, the employees may not cost much, but you get what you pay for (in some respects)—many are not highly skilled. The question facing Magma’s managers is whether it should follow many of the other manufacturers to Mexico. In some ways, this is not such a big problem. The sort of problems Magma foresees in Mexico are not so different than problems facing its competitors and its customers. Everyone is going to have the same limitations. All companies are going to invest in Mexico, but very few are going to jump in with both feet first. Magma should take a cautious approach and should especially review the history of Volkswagen starting up its factory in Mexico. Magma can’t avoi d having zero presence in Mexico, but it should not immediately put all its eggs in one basket. Shifting a small part of its business to Mexico during a trial period would provide managers with more information on which to base a later decision. Going it slow in the beginning is important, but Mexico offers a lot of opportunities to Magma. If predictions hold up, a lot of car manufacturing is going to be done in Mexico in the next few years. While there are a lot of initial problems, none of them are all that structural. The fact that employees are not skilled is a temporary one as is the problem of low-grade steel. It will take time for the market to adjust, but it will adjust, and Mexico will become more competitive. The

Someone Special Essay Example for Free

Someone Special Essay Those who truly know us for who we really are; are the people that have the most influence in our lives, such as our parents. In my case it is my mother who has greatly impacted my life. She has stood beside me through thick and thin. I know that as long as she is here on this earth, she will stand beside me to love and support me unconditionally as she has done all these years. It is because of her that I am the person I am today. Behind my choices, character, my values, and behind me, proudly stands my mother. All throughout my childhood I have been closer to my mom than I am to my father. She has been an amazing friend to me, but an even better parental figure. Laying down the rules for me and establishing boundaries when needed. It is the love and respect I have for my mother that I am cautious of the choices I make. I cherish her approval and fear of her disappointment. I feel confident that all the life lesions she has taught me and the advice she gives me, will continue to shape my standards and values in life. My mother raised my brother and I the way my grandmother raised her. I have been taught that honesty, integrity, hard work, and respect should be constituted into daily living, and to get what we want in life, we have to earn it. Read more:  Who is your admired person essay Although I wasn’t brought up in a life of splendor, I acknowledge that I live a comfortable lifestyle due to the hard work and effort my mother put into her life. Her perseverance is an example I want to follow. Coming from a large family with very little education and financial resources, she moved away from home with one goal in mind, and that was to make a better way of life for us. And that she did. With that, she was able to provide my brother and I the luxuries that others didn’t have. For that I am extremely grateful for. Now that I am old enough to understand that my mother was able to overcome adversity, and accomplish everything she has, inspires my every day to make myself a better person. I greatly admire her strength and strong will, and I am extremely proud to be her son. And in my mother’s words, one of her favorite quotes is: â€Å"we only get one chance to live our lives, so it is up to us to take what we have and move forward in life. Our future is not set in stone; we create the path of our own destiny.†

clockwork orange Essay -- essays research papers fc

â€Å"A man who cannot choose ceases to be a man.†Ã¢â‚¬â€Anthony Burgess   Ã‚  Ã‚  Ã‚  Ã‚  A Clockwork Orange is a novel about moral choice and free will. Alex’s story shows what happens when an individual’s right to choose is robbed for the good of society. The first and last chapters place Alex in more or less the same physical situation but his ability to exercise free will leads him to diametrically opposite choices—good versus evil. The phrase, â€Å"what’s it going to be then, eh?,† echoes throughout the book; only at the end of the novel is the moral metamorphosis complete and Alex is finally able to answer the question, and by doing so affirms his freedom of choice. The capacity to choose freely is the attribute that distinguishes humans from robots; thus the possibility of true and heartfelt redemption remains open even to the most hardened criminal. A Clockwork Orange is a parable that reflects the Christian concept of sin followed by redemption. Alex’s final and free choice of the good, by leaving beh ind the violence he had embraced in his youth, brings him to a higher moral level than the forced docility of his conditioning, which severed his ability to choose and grow up.   Ã‚  Ã‚  Ã‚  Ã‚  The question, â€Å"what’s it going to be then, eh,† is asked at the beginning of each section of the novel. In the first and third part it is asked by Alex, but in the second part it is asked by the prison chaplain. The answer does not come until the end of the novel when Alex grows up and exercises his ability to choose. He progresses to become a responsible and discriminating individual, escaping the clockwork that binds the rest of society.   Ã‚  Ã‚  Ã‚  Ã‚   A Clockwork Orange opens with Alex and his buddies outside the Korova Milkbar deciding what they were going to do for the evening. Alex acts on his impulses to do evil. He is driven by cause and effect relationships. When Alex wants something, he simply goes out and gets it. If he needs money, he steals it; if he wants to let out his aggression, he beats people up; if he wants sex, he rapes; if his ‘droogs’ do not listen to him, he teaches them a lesson. He feels no remorse when stealing, raping or murdering innocent victims. Man possesses potential for both good and evil. Alex’s decision cannot be blamed on any outside factor, it is simply something from within that drives him to lea... ...ion â€Å"what’s it going to be then, eh,?† repeats throughout the novel and shows Alex as a different individual every time. It should be noted that the government’s conditioning did nothing to change Alex’s mentality. Burgess portrayed Alex as an extremely evil character on purpose to show that each individual is in charge of his destiny. The character was still an emerging human being that had to go through a moral metamorphosis. Alex, the clockwork figure, was impelled towards evil but transformed into a useful member of society, on account of his free will to choose good. Bibliography 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"O My Brothers.† Davis, Todd F. & Womack, Kenneth. College Literature; Spring 2002. Vol 29. Issue 2. pg 18-19 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Bog or God.† Craig, Roger. ANQ Fall 2003. Vol 16. Issue 4. pg 51 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"A Clockwork Orange.† Wallich, Paul. IEEE Spectrum. July 2003. Vol 40. Issue 7. pg 42 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"A Clockwork Orange.† Ingersoll, Earl. Explicator. Fall 1986. Vol 45. Issue 1. pg 60 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"A Clockwork Orange.† Coleman, Julian. Explicator. Fall 1983 Vol 42. Issue 1. pg 62

One Flew over the Cuckoo’s Nest

The only constant is change. It is inevitable that every person throughout their life will transform in some way—for good or for bad. Changing for the better usually starts with a selfish, egotistic person who is trying to be less interested in him/herself, and more interested in others. In the novel One Flew Over the Cuckoo’s Nest by Ken Kesey, this type of transformation is easily recognized. â€Å"When we quit thinking primarily about ourselves and our own self-preservation, we undergo a truly heroic transformation of consciousness~Joseph Campbell. McMurphy parellels the previous quote by Joseph Campbell, and by examining his actions and relationships, the reader is able to see that he is transformed from an originally selfish man into a self-less hero. Randal Patrick McMurphy is introduced as an extremely selfish man who will do anything to benefit his own personal gain. This is evidently displayed through the description of his past actions, and also through the w ay he treats the other patients on the ward. Motivated by self-interest throughout his life, McMurphy’s past can not only be labeled as that of a criminal, but of an egotistical criminal who completely disregards the feelings of others repeatedly. â€Å"McMurry, Randle Patrick. Committed by the state from Pendleton Farm for Correction. For diagnosis and possible treatment. Thirty-five years old. Never married. Distinguished Service Cross in Korea, for leading an escape from a Communist prison camp. A dishonorable discharge, afterward, for insubordination. Followed by a history of street brawls and barroom fights and a series of arrests for Drunkenness, Assault and Battery, Disturbing the Peace, repeated gambling, and one arrest—for Rape. † (Kesey 44) The charges that Randall proudly displays while he is introducing himself manifests that his character is irresponsible on account of his behaviour for Drunkenness, violent—shown through Assault and Battery charges, and deranged which is evident in his arrest for Rape. Each of these characteristics that make up his criminal personality can be associated with that of an extremely selfish and negligent man. Furthermore, McMurphy displays his mercenariness when it comes to his repetitive gambling. Not only was McMurphy charged for this in the past, but his disregard for the rules and his lack of sensitivity for the well being of others allow him to continue to gamble with the patients in the Oregon asylum. McMurphy is constantly hassling the patients to gamble with him on subjects such as poker, the Chief lifting the control panel, and McMurphy driving Big Nurse insane—with the knowledge that he is going to win. Many of the patients in the ward are in debt because of McMurphy. â€Å"How much did you lose, Bruce? Mr. Sefelt? Mr. Scanlon? I think you all have some idea what your personal losses were, but do you know what his total winnings came to, according to deposits he has made at Funds? Almost three hundred dollars. † (222) Treating his fellow patients like this and disregarding the consequences that they will face due to his gambling, McMurphy show’s the reader that he is only there to benefit himself. The once selfish personality that McMurphy heavily displays in the beginning of the novel is starting to undergo change. The fishing trip that McMurphy plans for the patients is a distinct event where the reader is able to see a transformation because he shows characteristics of his selfish side, but also of his new self-less personality. Before going on the fishing trip, McMurphy cheated the other patient’s by charging them too much money. â€Å"Seventy dollars? So? I thought you told the patients you’d need to collect a hundred dollars plus ten of your own to finance the trip Mr. McMurphy. † (197) Big Nurse questions McMurphy until it is completely obvious that he was making money off of taking the patients on this trip. Contrasted to this act however, while on the boat McMurphy helps each of the men to act for, and stand up for themselves. He teaches them to laugh, fish, and act like a man even though they have been suppressed from their ability to do so with Big Nurse. â€Å"They could sense a change that most of us were only suspecting; these weren’t the same bunch of weak-knees from a nuthouse that they’d watched take their insults on the dock this morning. (215) McMurphy set aside his time to help these men because he could tell they needed to learn for themselves—it was only then that they would be able to stick up to Big Nurse. He is becoming more and more aware of the responsibility he has on teaching and leading the men. Another event where both sides of Macks’ (McMurphys’) personalities are displayed is thro ugh the simple action that he takes by standing up to the Nurse. Cheswick takes great pride in McMurphy’s actions and starts to follow them. However, when McMurphy finds out he is committed, he completely disregards the importance of his status, nd stops helping Cheswick— who commits suicide right after he says â€Å"I do wish something mighta been done though.. † (151) After this incident, McMurphy’s rebellious nature goes from self-interest to devotion of helping the other inmates, and he enshrines himself in being an example for them so that nobody ever gets hurt like Cheswick did. Once McMurphy realizes how important the power and responsibility that he has put on himself is, the transformation from a self-interested criminal into a respected hero was complete. He dedicates his time, and well-being to aid the others patients who could not do so for themselves. McMurphy was their hero. In the showers one day, George—a germophobe—was having a tough time with the black boys and could not defend himself. In seeing this, McMurphy stepped in: â€Å"I said that’s enough, buddy† (229) McMurphy repeatedly argued, and fought with the boys’ until he was taken away by aides of the Disturbed ward. The punishment: Electroshock Therapy. In this situation, McMurphy was not previously aware of the consequences, but still gave himself to helping another. Following this incident, McMurphy is well aware of the consequences he would face—but still made a conscious decision to do all that he is able to for his friends. A hero is considered to be a man noted for nobility and courage; especially one who has risked his life. McMurphy is a hero; a martyr; a figure of Christ. After Billy had slit his throat due to the tyrannous power of the Nurse, McMurphy attacked her. Knowing full well that this action would result in a lobotomy, he did it anyways for Billy and the others on the ward. Even though he sacrificed his own life, he stood against oppressive powers and displayed to the others his bravery and loyalty. â€Å"We couldn’t stop him because we were the ones making him do it. It wasn’t the nurse that was forcing him, it was our need that was making him push himself†¦ It was us that had been making him go on for weeks, keeping him standing long after his feet and legs had given out, weeks of making him wink and grin and laugh and go on with his act long after his humour had been parched dry between two electrodes. (267) Easily compared to Christ, McMurphy acted as a saviour and saint to his fellow men. His death was dignified, and it was for other people. A truly heroic transformation was completed throughout McMurphy’s commitance at the Oregon State Asylum. He started out as a self-involved criminal who was treating the fellow patients poorly, and slowly became more herioc as he showed signs of helping the men, mixed with his old self ish ways. Ending off, Randal P. By examining his actions and relationships, McMurphy is finally seend as a man who sacrificed himself for a greater cause; he evolved into a hero. One Flew over the Cuckoo’s Nest Ken Kesey’s One Flew Over the Cuckoo’s Nest is a Classic American novel that is filled with correlating events that portray women as monsters through misogynistic actions and language. Throughout time, society advocated that man was the dominate role that was in charge in almost every aspect, while women stayed at home and were inferior figures. However, One Flew Over the Cuckoo’s Nest shows how society acts misogynistic, or shows hatred towards women, when there is a reversal of these stereotypical gender roles; women are instantly depicted as monsters and uniformly terrifying. McMurphy’s actions in the ward, Kesey establishing women as over-oppressive, and women being portrayed as terrifying figures all illustrate how society acts misogynistic when there is a reversal in the roles of men and women. The man figure thrives off being dominant and in control, and when that power is threatened or not in place, male figures instantly bash the women society. McMurphy’s actions towards the nurse, such as disrespecting the nurse, indicate misogynistic qualities as it signifies women do not deserve respect. When McMurphy is enrolled in the hospital, Nurse Ratched has a set of rules set forth that everyone is to comply to so they can become healthy. However, McMurphy being the misogynistic character that he is, starts a war between the nurse and himself as he finds the rules overbearing. McMurphy then shows a hatred of women as he disrespects the nurse and fails to comply to the rules she set in place. He begins by being loud and obnoxious and disrupting the peace in the ward, and when the nurse asks him to quiet down he only becomes more difficult by showing his naked body. The nurse goes to confront him about being loud and â€Å"McMurphy steps out of the latrine door right in front of her holding that towel around his hips† (86). The nurse states that he cannot run around the ward revealing his body, but only laughs in her face and gets a kick out of her being uncomfortable. By lacking the wherewithal to comply to such simple rules that were established by the women work force reveals a sense of misogyny in the novel. He is not only disrespecting and establishing his hatred for the nurse and the women in the hospital, he is teaching the other patients that it is okay to have a hate for women. When McMurphy is forced to attend the meetings that are meant to help each patient get problems off their chest, he states that â€Å"she’s a bitch and a buzzard and a ball cutter† (54) for bringing up Harding’s issues with his wife. Nurse Ratched sees that the issues that Harding experiences with is wife are part of the reason why he is wrapped up in a mental ward, and McMurphy only uses misogynistic language to describe the nurse. McMurphy continues to show his misogynistic characteristics has he disobeys the rules of the ward at a higher level; he physically harms another patient. When McMurphy is trying to be restrained for fighting he only â€Å"drove a fist square in the center of the white, starched chest† (237) of the aide that worked for the nurse. The fight in the shower only further signifies the hatred of women that McMurphy had. He decided to disrupt the peace in the ward and not only make the life difficult for the nurse but difficult for her workers. Kesey strengths the idea of misogyny as he establishes the nurse and other female characters, such as the nurse, as over-oppressive figures who emasculate the male characters. The purpose of the ward is to enable patients to receive treatment that will help them get better so they can function in society. However, Kesey implies that women are merely characters who are detrimental to the male’s as they castrate them. For instance, Chief Bromden’s mother is portrayed as this overbearing character who turned his father into a weak alcoholic from a big strong chief. The chief’s father was a big man and married a women from Dallas, and he signifies that the emasculating began as his mother made them take on her last name, Bromden. The Chief proceeds to portray his mother as an emasculator as he states, â€Å"my mother made him to little to fight any more and he gave up† when the government was trying to take away his tribe and land (188). Thus, a sense of hatred is brought forth as the Chief is stating that women will turn you form a big, strong man into a weak alcoholic, just as his mother did to his father. Similarly, Billy Bibbit’s mother will not let him develop sexually and treats him as an infant to be watched over by the nurse. When Billy goes and has sex with Candy, the prostitute, he gains this sense of manhood and dominance. However, the nurse is portrayed as an emasculator as she threatens to tell Billy’s mother that he has had sex; ultimately taking away the manhood he briefly gained. The nurse states, â€Å"Mrs. Bibbit’s always been so proud of your decision. I know she has. This is going to disturb her terribly. You know how she is when she gets disturbed, Billy; you know how ill the poor women can become† (271). Scared of loosing his mother’s love Billy’s voice â€Å"scraped the white, bare walls of the seclusion room† and he â€Å"lifted his chin so he was shouting at the moon of light in the ceiling† (271). After Billy commits suicide over the situation, and everyone suggests that the nurse is the reason Billy killed himself. Thus, the idea of misogyny is further noticeable in the text as Kesey is applying that women are these over bearing individuals that strip men of their manhood. Within in the novel, Kesey illustrates the demeanor of the women character as terrifying and almost monster like. This creates a misogynistic undertone within the text as women are not being portrayed as a nurturing figure, they are these terrifying people that the men are afraid of. Right away the image of the nurse is depicted as this huge monster like an image that punishes for any wrong doing. In the beginning of the novel the aides of the nurse are slacking from their job, and as the nurse sees them mumbling together in a group Chief Bromden indicates that she is going to â€Å"tear the black bastards limb from limb† and that she â€Å"blows up bigger and bigger, as big as a tractor† (5). The nurse is being portrayed as this beast like figure that takes on this hideous form whenever she is unhappy with people and their actions. Fundamentally, there is a misogynistic setting being set forth as the Chief is indicating that a women in power, such as the nurse, takes on these hideous qualities. Rather then being depicted as upset or annoyed with the aides, any nurturing and loving qualities are instantly stripped as she is described as a creature. In a sense women being terrifying figures is further evident as Harding, a patient in the ward, proclaims, â€Å"We are victims or matriarchy here, my friend, and that doctor is just as helpless as we are. He knows all Ratched has to do is pick up that phone you see sitting at her elbow and call the supervisor and mention, oh, say, that the doctor seems to be making a great number of requisitions for Demerol† (56). Ultimately the Nurse is being portrayed as this terrifying figure that must be obeyed, and when disobeyed she can have it so you are addicted to the strongest drugs possible. A misogynistic undertone is being established as it is evident that Kesey is attempting to insinuate that women in the text are centralized on having complete and utter control rather then on helping patients get better. Another character that underlings the misogynic undertone in the novel is Billy Bibbit’s mother; she is a terrifying figure in the eyes of Billy. Billy has dreams of going to college and looking for a wife, however, when he brings these topics up with his mother â€Å"she only tickled him with the fluff and laughed at such foolishness† (254). Thus, women are being presented as these terrifying figures that will not let you escape from their grasp. They want to have complete control so they can always establish the rules. Society is based of the status quo of men and women; men love being in control over the women and dictating the rules of a society. However, when a women seizes power in a particular culture there can be a sense of misogyny that is established. Such examples of McMurphy’s barbaric actions in the ward, Kesey establishing women as controlling figure, and women being noted as feared all underline misogynistic qualities that a society takes on when males are upset with a women in power. These qualities all are detrimental to the women society; they are not being illustrated as caring and loving, they are presented as people who create a struggle for everyone else. Just as the society of the mental ward has a hatred for Nurse Ratched, they take on these qualities in attempt to force her to leave, so they can be set free from her grasp. They want a new leader for the ward and by being misogynistic they believe that it will cause the nurse to leave as no one wants to live hated in a society. Furthermore, the ward acts with misogyny as they strive to tire the nurse out from all the stress being created so that she will eventually break down and give up her position. One Flew over the Cuckoo’s Nest One flew Over the Cuckoo’s Nest is a tale of rebellion against the obvious authority cloaked within the walls of an insane asylum and redemption through it. The setting is one played out many times before in various hero stories. A man enters a foreign place, meets oppressed indigenous people, decides to help them see the light, and gives his life for the greater good. In this case the protagonist is not the narrator, but rather McMurphy, a con-man and gambler who fixes his way out of hard labor and into a seemingly cushy hospital setting. Little does he realize he just signed his freedom away to Gestapo dressed as nurses. From the moment he steps into the hospital his freedom is questioned. The nurses acting as dictators, especially Nurse Ratched, try to take complete control of every patient, of every aspect, and the more one struggles the harder their life becomes. For McMurphy what is a challenge to established sanction in the beginning, becomes a fight for the freedom of all patients in the end. The power of the nurses dictatorship runs in three themes throughout the book; false diagnoses of illness, women emasculating men, and social destruction of natural impulses and drives. The emasculation of men is a theme found through out the entire novel. Not only are the men weakened through embarrassment, but also destroyed through castration. Seeing the men gathered for their talks with the nurses was just one of the many ways the men were destroyed emotionally. Bromden himself commented on this torture of patience which in a sense took their balls. The struggle there is not against just one woman but an entire system. A matriarchy set up with easily controllable subordinates to Ratched and watchdogs who are the men full of anger working underneath her. This power struggle is not an unknown phenomenon to the men there as most of the patients have had controlling women in their lives before. One great example of this is the mother of the narrator who is a woman that took control just as the women of the hospital. Bromdens mother turned his father into an alcoholic weakling and even made him take her last name further weakening the chief. Another example came later in the novel when McMurphy commissioned a prostitute to sleep with Billy. This form of therapy did seem to help him recover, however Nurse Ratched threatened to tell his mother because of which he committed suicide. This idea of suicide was not the only one as another of the patients castrated himself and others commented that all a man had to do was wait a bit. Moving further into the oppression of men we step into the realms of the destruction of impulse. The novel makes a strong distinction between the natural and the mechanical. Bromden, being a man of the land and the son of a Native American chief, is the embodiment of nature trapped within social confines. He is born free as he hunts with his father as a child until the government buys out the land and so starts his battle to regain his place in nature. The hospital and the staff are all seen as agents of the unnatural. The staff is described as consisting of mechanical parts and the hospital it self has is a machine at the control of Ratched. Bromden goes on to describe a fog machine that is used to fill the hospital and cloud the vision of the patients. This of course is symbolic for the clouding of judgment and in effect the manipulation of sanity as a mind unable to see clearly will not be one to make sound decisions. McMurphy’s entrance into the hospital is a representation of natural impulse and raw sexuality clashing directly with the mechanical. As he walks in he laughs and Bromden comments how that is the first real laugh he has heard in long time. Later in the novel McMurphy brags about his conquests of a young girl which led to his incarceration adding to social constraints presented in the story. As the novel nears end McMurphy does free many of the patients which symbolizes the return to the natural and a weakening of authoritative grip when they walk out of the hospital. This however, is directly tied in to him loosing his mind via lobotomy. This brings the final theme for the subjugation of freedom found within the story; false diagnosis. Sometime before McMurphy ever stepped foot in the asylum there was a rebel before him. Though this man did not seem to challenge the system as harshly as McMurphy he was not a roll over either. He did, however question the process which is evident from his inquiry to the medication he was taking. He was treated via intense electro shock therapy and lobotomy from which he lost his ability to reason, his fighting spirit, and indeed his personality. The man became a human cow for which he was later released and praised as cured by Nurse Ratched. This was an erroneous diagnosis as the man was perhaps as healthy as most. The issue was brought up in the novel stating that a man of sound mind questions, however it is insane to do so at the challenge of authority as majority rules. The case was very much the same for McMurphy. When he rebelled he was not seen as a man rebelling but a patient loosing a grip on reality. Though, it is unclear whether Nurse Ratchet really saw it that way, it would seem that she was too concerned with having absolute control to care for the peoples well being. This in turned caused to the patients treated inhumanly within the hospital and leant to the fear of leaving. What happened in the hospital was tragic and in many ways analogous to a dictatorship of a nation. When a dictator has absolute control of a country the people must have a fear instilled in them in order to remain in control. This is how the hospital operated with Ratched unchallenged based on the fear of what she may do to the men there. This was the case until McMurphy showed them to live out side the confines of a mental prison of fear.

What Makes an Act Sexually Perverse

UWI Maurice Layne 620008086LecturerSimeon Mohansingh. CoursePhilosophy of sex and Love. | What makes an act sexually perverse? | | In a recent discussion, the subject of perversion was raised; the question was asked what makes an individual a pervert, or what kinds of acts could be considered perverted? The answers received were numerous to say the least. My first response was paedophilia which I still hold firm to; what follows are a few of the other answers; Bestiality; Homosexuality; Necrophilia; Oral sex (which was hotly debated); and Sexual sado-masochism.The list could continue but let us use this list and ask the question in another way; what makes these acts sexually perverse? What do we mean when we say something is sexually perverse? Is it divergence from what is sexually natural or a departing from what is considered standard morality? If so, what is natural? Who defines morality? The question of sexual perversion is of no little importance, for a start the question raises a number of interesting philosophical issues. Moreover, the issue is not solely of academic interest.Many have been, and many still are, stigmatised by the label ‘sexual pervert'. For them the issue of whether their actions justify this epithet may have a profound effect on their lives. Our purposes here are to simply attempt an answer to the question. We should note, at the start, that the notion of sexual perversion is not a simple descriptive concept. To call someone a pervert is not like calling them a Doctor or a Teacher. It is to denigrate their moral status in some way. Sexual perversion, therefore, is a concept, part of whose content is to carry a negative moral evaluation.The Oxford Dictionaries defines the verb pervert as to alter (something) from its original course, meaning, or state to a distortion or corruption of what was first intended; or to lead (someone) away from what is considered right, natural, or acceptable; and it defines the noun pervert as a person whose sexual behaviour is regarded as abnormal and unacceptable. (â€Å"pervert†. Oxford Dictionaries. 2010) Since sexual perversion is a morally negative concept, it might be thought that one could define it simply as a ‘morally wrong sexual act'.In a similar way, one might attempt a definition of ‘murder’ as a morally wrong human killing. This, however, will not do. The simple reason is that there are many morally wrong sexual acts of a very ‘straight’ kind which, all can agree, are not perversions. For example, an ordinary sexual act may be done by one of the partners in a way that is unkind, deceitful, inconsiderate or cruel, and so morally wrong. Rape and adultery may be examples of this. One would not, on this account, want to call such acts perversions. Though there are some persons who do view rape as a perversion. ) One of the things that makes it hard to get a grip on the concept of perversion (its intension) is that there is strong d isagreement even over its extension. People disagree, for example, over whether homosexuality and masturbation are perversions. Still, let us start with a look at the extension of the concept. Genital sexual activity is of many kinds. The following is a list of categories; these are not necessarily exclusive; no doubt they are not exhaustive either.I give the acts in what seems (to me) to be roughly decreasing in order of ‘naturalness’ (in traditional terms). Heterosexual intercourse in the missionary position (straight sex). Heterosexual intercourse in other positions. Oral sex (cunnilingus, fellatio). Masturbation. Homosexuality. Group sex. Anal sex (buggery, sodomy), heterosexual or homosexual. Voyeurism. Exhibitionism. Frotteurism. Sexual sadism and/or masochism. Paedophilia. Fetishism. Transvestism. Zoophilia (bestiality). Urophilia Necrophilia. Coprophilia.We can be safe in saying that it is highly unlikely that any two people would produce exactly the same orderi ng, my assumption is that there would be general agreement on the rough ordering, at least as to whether something was near the top, middle or end. Where perversion begins on the list is much more contentious, however. Sexual conservatives often draw the line after the first instance. More ‘open minded’ people might draw the line after say group sex. The items listed after group sex may get in on nearly everyone’s list.So what should count as a perversion, and why? Let us start with what is perhaps the best known account of perversion in the contemporary philosophical literature, that of Nagel. I start with it, not because it is close to the truth (I think that it is a long way from this), but because it illustrates clearly a central shortcoming that will keep recurring. â€Å"Nagel proposes that sexual interactions in which each person responds with sexual arousal to noticing the sexual arousal of the other person exhibit the psychology that is natural to human sexuality.In such an encounter, each person becomes aware of himself or herself and the other person as both the subject and the object of their joint sexual experiences. Perverted sexual encounters or events would be those in which this mutual recognition of arousal is absent, and in which a person remains fully a subject of the sexual experience or fully an object. Perversion, then, is a departure from or a truncation of a psychologically â€Å"complete† pattern of arousal and consciousness. † (Soble and Power 2008, 13) It is difficult to do full justice to Nagel’s account in a few words.But for present purposes, let’s hope the following will suffice. According to Nagel, a sexual act is not perverted when it involves two (or maybe more) people; each is sexually aroused by [the other]; each is sexually aroused by [the other's being sexually aroused]; each is sexually aroused by [the other's being sexually aroused by the other's being sexually aroused]; a nd maybe so on ad infinitum. Any other sexual act is perverted. Now, one problem with Nagel's account is that it draws the line in a very strange place.Homosexuality, sadomasochism and paedophilia may all be non-perverted if done in the right way; whilst masturbation, rape and even straight sex of a very bored kind – e. g. , by a prostitute, or an uptown wife who during the act of coitus is thinking of travelling to Manhattan for ‘black Friday’ as perverted. Granted, any division is going to be contentious, but this classification is just too counter-intuitive: no one (unless in the grip of Nagel’s account) would divide things up in this way?The more important failing of Nagel's account is that if this is what sexual perversion is, there is absolutely no reason why perversion should be a morally loaded concept. There is nothing in itself immoral about being aroused by someone who is not them self aroused. Maybe it is more exciting, more complete, or fulfil ling, if they are; but it is hardly wrong if they are not. A more plausible and, in fact, more common account of perversion is that perverted acts are those that are unnatural. This is not a bad start, but it does not get us very far until we have said what ‘natural’ is to be taken to mean here.For the notion of naturalness is a very slippery one indeed. What, then, is the natural in this context? â€Å"Natural sexual acts, to provide merely a broad definition, are those acts that either flow naturally from human sexual nature, or at least do not frustrate or counteract sexual tendencies that flow naturally from human sexual desire. † (Soble and Power 2008, 11) An obvious suggestion is that what is natural is what happens in nature. But such a suggestion would rob the notion of perversion of all content. People are, after all, part of nature. Hence, nothing they do is unnatural in this sense.A fortiori there would be no perversions. It makes a bit more sense to s uppose that the natural is what happens in non human nature. This would draw the line in a very odd place, however. It makes paedophilia, masturbation, homosexuality, and bestiality (or at least intercourse with a different species) natural, while at the same time making straight sex unnatural. Given that then one might want to redefine what straight sex equates to in non human animals. Another suggestion as to what ‘unnatural’ means here is simply unusual (abnormal) in the statistical sense. Goldman 1977) It should be noted that the frequencies of various sexual practices like, homosexuality and paedophilia vary from society to society. Hence, perversion, on this account, becomes a socially relative concept. With ‘natural’ interpreted in this way, the definition of perversion has two major problems. Perversion does not seem to be linked to statistics in the way it requires. If bestiality became very common, for example, it would not cease to be a perversio n. There would just be more perverts around.More importantly, there is no reason why something that is unusual statistically should be morally bad; merely consider heroism, having an IQ of 200 or higher or being able to make love for 3. 5 hours without a break. In the context of the definition of perversion, Donald Levy takes an unnatural act to be one that denies someone a basic human good, such as life, health, control of mind or body, or the capacity to know or love (without providing some other basic human good in compensation). (Velasquez 2010, 454) This account at least has the advantage that it becomes clear why perversion is morally wrong.Its failings are rather different. According to this, virtually nothing that is traditionally counted as perversion is a perversion. None of homosexuality, buggery, sadomasochism would seem to fall into this category. Moreover, those sexual acts that involve the individual alone (masturbation, fetishism, transvestism, bestiality and necroph ilia) would not seem to require the actor to deny anyone including him or herself anything. We noted a certain amount of flexibility as to what one might classify as a perversion, but this flexibility hardly extends to ruling out paradigm cases wholesale.It would seem that for Levy Paedophilia and Rape would be the only activities that could or would count as sexual perversion. Another suggestion, as to what ‘natural' means in the context of perversion is this. It is often said that biological processes have some well-defined goal or function. What is natural is using the process for that function; what is unnatural is using it for something else. That this suggestion is on the right lines is supported by the following considerations. We speak of things other than sexual acts as being perverted.For example, we speak of someone perverting the course of justice. In such a case, it is clear that what this amounts to is the person using the judicial process for something other tha n its proper end. Thus, perversion in general is using something for other than its proper end as a matter of fact, as stated earlier this is how the Oxford English Dictionary defines the verb ‘to pervert' and sexual perversion, in particular, is using sex for something other than its proper end. Were doing well so far right? But what exactly is the proper end of sex?A common view, most strongly represented in traditional Catholic pronouncements, has it that the function of sex is reproduction. â€Å"Based upon a comparison of the sexuality of humans and the sexuality of lower animals (mammals, in particular), Aquinas concludes that what is natural in human sexuality is the impulse to engage in heterosexual coitus. Heterosexual coitus is the mechanism designed by the Christian God to insure the preservation of animal species, including humans, and hence engaging in this activity is the primary natural expression of human sexual nature.Further, this God designed each of the pa rts of the human body to carry out specific functions, and on Aquinas’s view God designed the male penis to implant sperm into the female’s vagina for the purpose of effecting procreation. It follows, for Aquinas that depositing the sperm elsewhere than inside a human female’s vagina is unnatural: it is a violation of God’s design, contrary to the nature of things as established by God. For this reason alone, on Aquinas’s view, such activities are immoral, a grave offense to the sagacious plan of the Almighty. (Soble and Power 2008, 12) Reproduction here is interpreted as conception. Therefore, any sexual act that cannot result in conception is a perversion which clearly draws the line very high up on the list. † If this view is right, the orthodox Catholic Church has drawn the correct conclusions concerning masturbation and homosexuality; contraception, too, makes sex perverted. But the definition also makes many sorts of straight sex perver ted: sex for an infertile male known to be infertile; sex for a woman after menopause or a hysterectomy; sex during the so called ‘safe period' of a woman’s menstrual cycle.It would appear that orthodox Catholic thinking has not been consistent in these areas, since it does not condemn such acts; though some of the church fathers such as Augustine did in a roundabout way. â€Å"Sexual intercourse with lower animals (bestiality), sexual activity with members of one’s own sex (homosexuality), and masturbation, for Aquinas, are unnatural sexual acts and are immoral exactly for that reason. If they are committed intentionally, according to one’s will, they deliberately disrupt the natural order of the world as created by God and which God commanded to be respected†¦In none of these activities is there any possibility of procreation, and the sexual and other organs are used, or misused, for purposes other than that for which they were designed. Although A quinas does not say so explicitly, but only hints in this direction, it follows from his philosophy of sexuality that fellatio, even when engaged in by heterosexuals, is also perverted and morally wrong. At least in those cases in which orgasm occurs by means of this act, the sperm is not being placed where it should be placed and procreation is therefore not possible.If the penis entering the vagina is the paradigmatic natural act, then any other combination of anatomical connections will be unnatural and hence immoral; for example, the penis, mouth, or fingers entering the anus. Note that Aquinas’s criterion of the natural that the sexual act must be procreative in form, and hence must involve a penis inserted into a vagina, makes no mention of human psychology. Aquinas’s line of thought yields an anatomical criterion of natural and perverted sex that refers only to bodily organs and what they might accomplish physiologically and to where they are, or are not, put in relation to each other. (Soble and Power 2008, 12-13) If this is the case what is the rationale for the clitoris being positioned the way it is? At any rate, any account of perversion according to which straight sex between a loving couple at the tender age of 60 years, who have been happily married for over 40 years, is a perversion, in my humble opinion must be wrong. It is plausible to suppose that what makes this account of perversion wrong is its identification of reproduction with conception. There is, after all, a lot more to reproduction than conception. In particular, there is gestation, birth, the rearing and education of children, and so on.And sex may have important biological functions in these areas too. To begin with, a secure family is usually reckoned to be important in the upbringing of children. And one factor making for a secure family is a happy and fulfilling sexual life between the adult partners. Hence, a function of sex could be for two people each to give the other pleasure. In this case, only those forms of sexual activity that involve just one person could be perverted. More generally, a stable and functioning society is necessary for the reproduction of people. An important role of sex might be to help people to live together and cooperate.And who knows what sexual practices might serve that end? Without a lot more socio-biological research, it is highly unlikely near an impossibility to say what constitutes a perversion on this account probably very little.

Qilinâ€The Chinese Unicorn

Qilin- The Chinese Unicorn The qilin or Chinese unicorn is a mythical beast that symbolizes good luck and prosperity. According to tradition in China, Korea, and Japan, a qilin would appear to signal the birth or death of a particularly benevolent ruler or sage scholar. Because of its association with good luck, and its peaceful, vegetarian nature, the qilin is sometimes called the Chinese unicorn in the western world, but it does not particularly resemble a horned horse. In fact, the qilin has been depicted in a number of different ways over the centuries. Some descriptions state that it has a single horn in the middle of its forehead- hence the unicorn comparison. However, it may also have the head of a dragon, the body of a tiger or a deer, and an oxs tail. The qilin is sometimes covered with scales like a fish; at other times, it has flames all over its body. In some tales, it can also spout flames from its mouth to incinerate evil people. The qilin is generally a peaceful creature, however. In fact, when it walks it steps so lightly that it doesnt even bend down the grass. It can also walk across the waters surface. History of the Qilin   The qilin first appeared in the historical record with the Zuo Zhuan, or Chronicle of Zuo, which describes events in China from 722 to 468 BCE. According to these records, the first Chinese writing system was transcribed around 3000 BCE from the markings on a qilins back. A qilin is supposed to have heralded the birth of Confucius, c. 552 BCE. The founder of Koreas Goguryeo Kingdom, King Dongmyeong (r. 37-19 BCE), rode a qilin like a horse, according to legend. Much later, during the Ming Dynasty (1368-1644), we have solid historical evidence of at least two qilin showing up in China in 1413. Actually, they were giraffes from the coast of Somalia; the great admiral Zheng He brought them back to Beijing after his fourth voyage (1413-14). The giraffes were immediately proclaimed to be qilin. The Yongle Emperor was naturally extremely pleased to have the symbol of wise leadership show up during his reign, courtesy of the Treasure Fleet. Although traditional depictions of the qilin had a much shorter neck than any giraffes, the association between the two animals remains strong to this day. In both Korea and Japan, the term for giraffe is kirin, or qilin. Across East Asia, the qilin is one of the four noble animals, along with the dragon, the phoenix, and the tortoise. Individual qilin are said to live for 2000 years and can bring babies to deserving parents much in the manner of storks in Europe. Pronunciation: chee-lihn

The 5 Principles of Adult Learning Pioneered by Malcolm Knowles

The 5 Principles of Adult Learning Pioneered by Malcolm Knowles The teacher of adults has a different job from the one who teaches children. If youre teaching adult students, for the best results its important to understand and practice five principles espoused by Malcolm Knowles, a pioneer in the study of adult learning. He observed that adults learn best when: They understand why something is important to know or do.They have the freedom to learn in their own way.Learning is experiential.The time is right for them to learn.The process is positive and encouraging. Make Sure Your Adult Students Understand â€Å"Why† Most adult students are in your classroom because they want to be. Some of them are there because they have continuing education requirements to keep a certificate current, but most are there because they’ve chosen to learn something new. This principle is not about why your students are in your classroom, but about why each thing you teach them is an important part of the learning. For example, imagine you are teaching a group how to make pickles. It would be important for students to understand why each step in the pickle-making process is important: It’s important to soak the cucumbers in ice water overnight. This helps make the pickles crisp.If you put a towel under the jars in the canner, they won’t bounce against each other and break.When sterilizing the jars, it’s important to fill each at least halfway with water, AND fill the canner they’re sitting in with water. Too little water and the towel mentioned in the previous bullet will catch on fire. You know this kind of information comes from experience. Respect that Your Students Have Different Learning Styles There are three general learning styles: visual, auditory, and kinesthetic. Visual learners rely on pictures. They love graphs, diagrams, and illustrations. â€Å"Show me,† is their motto. They often sit in the front of the classroom to avoid visual obstructions and to watch you, the teacher. They want to know what the subject looks like. You can best communicate with them by providing handouts, writing on the whiteboard, and using phrases like, â€Å"Do you see how this works?†Auditory learners listen carefully to all sounds associated with the learning. â€Å"Tell me,† is their motto. They will pay close attention to the sound of your voice and all of its subtle messages, and they will actively participate in discussions. You can best communicate with them by speaking clearly, asking questions, and using phrases like, â€Å"How does that sound to you?†Tactile or kinesthetic learners need to physically do something to understand it. Their motto is â€Å"Let me do it.† They trust their feelings and emotions about what theyà ¢â‚¬â„¢re learning and how you’re teaching it. They want to actually touch what they’re learning. They are the ones who will get up and help you with role-playing. You can best communicate with them by involving volunteers, allowing them to practice what they’re learning, and using phrases like, â€Å"How do you feel about that?† Most people use all three styles while they’re learning, and of course, this is logical since we all have five senses, barring any disabilities, but one style almost always is preferred. The big question is, â€Å"How do you, as the teacher, know which student has which learning style?† Without training in neuro-linguistics, it might be difficult, but conducting a short learning style assessment at the beginning of your class would benefit you and the students. This information is as valuable to the student as it is to you. There are several learning style assessments available online, some better than others. A good choice is the one at Ageless Learner. Allow Your Students to Experience What They’re Learning Experience can take many forms. Any activity that gets your students involved makes the learning experiential. This includes small group discussions, experiments, role playing, skits, building something at their table or desk, writing or drawing something specific – activity of any kind. Activities also keep people energized, especially activities that involve getting up and moving about. The other aspect of this principle is honoring the life experiences your students bring to the classroom. Be sure to tap into that wealth of wisdom whenever it’s appropriate. You’ll have to be a good timekeeper because people can talk for hours when asked for personal experiences, but the extra facilitation needed will be well worth the gems your students have to share. When the Student Is Ready, the Teacher Appears â€Å"When the student is ready, the teacher appears† is a Buddhist proverb packed with wisdom. No matter how hard a teacher tries, if the student isn’t ready to learn, chances are good he or she won’t. What does this mean for you as a teacher of adults? Luckily, your students are in your classroom because they want to be. They’ve already determined that the time is right. It’s your job to listen carefully for teaching moments and take advantage of them. When a student says or does something that triggers a topic on your agenda, be flexible and teach it right then. If that would wreak havoc on your schedule, which is often the case, teach a bit about it rather than saying flat out that they’ll have to wait until later in the program. By then, you may have lost their interest. Principle 5: Encourage Your Adult Students For most adults, being out of the classroom for even a few years can make going back to school intimidating. If they haven’t taken a class in decades, it’s understandable that they would have some degree of apprehension about what it will be like and how well they’ll do. It can be tough to be a rookie when you’ve been an expert in your field for many, many years. Nobody enjoys feeling foolish. Your job as a teacher of adult students includes being positive and encouraging. Patience helps too. Give your older students time to respond when you ask a question. They may need a few moments to consider their answer. Recognize the contributions they make, even when small. Give them words of encouragement whenever the opportunity arises. Most adults will rise to your expectations if you’re clear about them. A word of caution here. Being positive and encouraging is not the same as being condescending. Always remember that your students are adults. Speaking to them in the tone of voice you might use with a child is offensive, and the damage can be very difficult to overcome. Genuine encouragement from one person to another, regardless of age, is a wonderful point of human interaction. This is your challenge as a teacher of adults. Beyond teaching your subject, you have the opportunity to inspire confidence and passion in another human being. That kind of teaching changes lives.

How Bugs Find Their Way Into Your Food

How Bugs Find Their Way Into Your Food Entomophagy, the practice of eating insects, has been getting a lot of media attention in recent years. Conservationists promote it as a solution to feeding an exploding global population. Insects, after all, are a high protein food source and dont impact the planet in ways that animals higher up the food chain do. Of course, news stories about insects as food tend to focus on the ick factor. While grubs and caterpillars are diet staples in many parts of the world, U.S. audiences tend to get squeamish at the thought of eating bugs. Well, heres some  news for you. You eat bugs. Every day. Even if youre vegetarian, you cant avoid consuming insects if you eat anything that has been processed, packaged, canned, or prepared. You are, without a doubt, getting a bit of bug protein in your diet. In some cases, the bug bits are intentional ingredients, and in some cases, theyre just by-products of the way we harvest and package our food. Red Food Coloring When the FDA changed food-labeling requirements in 2009, many consumers were startled to learn that manufacturers put crushed bugs in their food products for color. Outrageous! Cochineal extract, which comes from a scale insect, has been used as a red dye or coloring for centuries. Cochineal bugs (Dactylopius coccus) are true bugs belonging to the order Hemiptera. These tiny insects make a living by sucking the sap from cactus. To defend themselves, cochineal bugs produce carminic acid, a foul-tasting, bright red substance that makes predators think twice about eating them. The Aztecs used crushed cochineal bugs to dye fabrics a brilliant crimson. Today, cochineal extract is used as a natural coloring in many foods and drinks. Farmers in Peru and the Canary Islands produce most of the worlds supply, and its an important industry that supports workers in otherwise impoverished areas. And there are certainly worse things that manufacturers could use to color their products. To find out if a product contains cochineal bugs, look for any of the following ingredients on the label: cochineal extract, cochineal, carmine, carminic acid, or Natural Red No. 4. Confectioners Glaze If youre a vegetarian with a sweet tooth, you might be shocked to learn that many candy and chocolate products are made with bugs, too. Everything from jelly beans to milk duds is coated in something called confectioners glaze.   And confectioners glaze comes from bugs. The Lac bug, Laccifer lacca, inhabits tropical and subtropical regions. Like the cochineal bug, the Lac bug is a scale insect (order Hemiptera). It lives as a parasite on plants, particularly banyan trees. The Lac bug uses special glands to excrete a waxy, waterproof coating for protection. Unfortunately for the Lac bug, people figured out long ago that these waxy secretions are also useful for waterproofing other things, like furniture. Ever heard of shellac? Lac bugs are big business in India and Thailand, where they are cultivated for their waxy coatings. Workers scrape the Lac bugs glandular secretions from the host plants, and in the process, some of the Lac bugs get scraped off, too. The waxy bits are typically exported in flake form, called sticklac or gum lac, or sometimes just shellac flakes. Gum lac is used in all kinds of products: waxes, adhesives, paints, cosmetics, varnishes, fertilizers, and more. Lac bug secretions also make their way into medicines, usually as a coating that makes pills easy to swallow. Food manufacturers seem to know that putting shellac on an ingredient list might alarm some consumers, so they often use other, less industrial-sounding names to identify it on food labels. Look for any of the following ingredients on labels to find the hidden Lac bugs in your food: candy glaze, resin glaze, natural food glaze, confectioners glaze, confectioners resin, Lac resin, Lacca, or gum lac. Fig Wasps And then, of course, there are the fig wasps. If youve ever eaten Fig Newtons, or dried figs, or anything containing dried figs, youve no doubt eaten a fig wasp or two as well. Figs require pollination by a tiny female fig wasp. The fig wasp sometimes becomes entrapped within the fig fruit (which is technically not a fruit, its an inflorescence called the syconia), and becomes part of your meal. Insect Parts Honestly, theres no way to pick, package, or produce food without getting a few bugs in the mix. Insects are everywhere. The Food and Drug Administration recognized this reality, and issued regulations concerning how many bug bits are allowable in food items before they become a health concern. Known as the Food Defect Action Levels, these guidelines determine how many insect eggs, body parts, or whole insect bodies can get by the inspectors before being flagged in a given product. So, truth be told, even the most squeamish among us eats bugs, like it or not. Sources: The Truth About Red Food Dye Made From Bugs, LiveScience, April 27, 2012. Accessed online November 26, 2013.Scientists Make Red Food Dye from Potatoes, Not Bugs, National Geographic, September 19, 2013. Accessed online November 26, 2013.Calimyrna Figs in California, Wayne P. Armstrong, Palomar College. Accessed online November 26, 2013.Humans as Fig Eaters, FigWeb, Iziko Museums of South Africa. Accessed online November 26, 2013.Laccifer Lacca, Gwen Pearson (Bug Girls Blog), February 14, 2011. Accessed online November 26, 2013.Q A on Shellac, the Vegetarian Resource Group blog, November 30, 2010. Accessed online November 26, 2013.

Comparing between 3 companies ( semco , google , apple ) Essay

Comparing between 3 companies ( semco , google , apple ) - Essay Example Moreover, despite having numerous product lines, both Google and Apple are in the IT industry. Hence, these companies are overly dependent on their capabilities to use information and communication technology skills. (Kahney) Semco has more focus on Brazil while Google and Apple are rivaling various IT organizations throughout the global markets. Further, Semco has seldom entangled in political issues though it has a declared socio-economic mission of ushering workplace democracy. On the other hand, Apple maintains a strict corporate tone. Further, Google often raises ideological issues such as freedom of expression. Hence, it had to withdraw its business from China due to political reasons. In the context of business diversification, Semco did not select to follow any rigid industrial segment. Hence, it appears to have minimized the major business risks by diversifying its investments and specialties across different industries. According to The Leigh Bureau, Semco is aggressively expanding its market shares in the sectors like real estate, energy, legal services, etc. But Apple diversified its products and packages in the same business segment. At the same time it created a â€Å"proprietary ecosystem† (Kahney). It maintained its technology and business secrets and embarked on a policy of using license agreements and copyright protection. Google has a totally different marketing strategy. It does not venture in cross industry diversification like Semco. It also does not excessively emphasize on protecting its intellectual properties. It largely operates through open source technologies providing highly flexible and accessible IT platforms to its customers. Experts like Lashinsky describe the company to be aggressive but generous in handling the market challenges. Unlike Semco, Apple is orthodox. It follows a command and control framework with clearly defined

Accountancy Essay Example | Topics and Well Written Essays - 1750 words

Accountancy - Essay Example Budgets are derived from the long-term strategies of any company or organization. Reames (2010) states that â€Å"its always important to figure out those areas of your budget where you tend to spend exorbitant amounts or unnecessarily and cut those out†. The annual budgetary process is a very lengthy process that takes several weeks in order to develop a valuable plan that is used for the whole year and is not revised until the next year. Peterson and Fabozzi (2002: 245) state that â€Å"Annual budgeting is one of the most important, and sometimes most difficult, parts of financing†. It is really helpful for the companies as it lists all planned expenses and revenues for the current year. Annual budgeting process is not just about the budget; it’s also about the growth of the business and performance improvement. Kirk (n.d.) states that â€Å"forecasting an annual budget for your business helps you determine where your needs are not only for funding, but personnel as well†. The factors which are needed to be taken into consideration while making an effective budget include the number of budget participants, competency levels, interdepartmental dependencies, diversity of skills, and individual roles. To develop an effective annual budget for a company, following steps are of critical importance: 1. Determining the amount of money which the company has made by gross sales in the previous business year, because that money will be used in order to represent the expenses of the company in percentage form. 5. Multiplying upcoming years projected gross sales volume with the percentage for each expense category in order to estimate the expenses that will be encountered by the company in the coming year as a percentage of the company’s gross sales which will be based on the percentages from the previous business year. A budget plan helps in decision making regarding use of money.

Way of Thinking Essay Example | Topics and Well Written Essays - 500 words

Way of Thinking - Essay Example Although critical thinking or reasoning or way of thinking seems easy actually it’s a tough affair, as it requires the natural skills like consideration, reflection and deliberation. However, in order to justify the various aspects of any idea, high level of intellectual talent and knowledge is required so as to arrive at logical conclusions. On the other hand, experience of the senses may not present accurate results, as it does not include any sort of evidence. Therefore, it might be stated that critical thinking or rationale is extremely essential to attain relevant and justified conclusions that may be accepted by all individual. For example recruitment of an experienced leader or manager in an organization is accepted by all in order to enhance its productivity and profitability.Such an idea is the desire of all, i.e. manager as well as the employees. In addition, reason may be used for synthesizing and evaluating varied information in an apparent and rational way, in ord er to enhance its quality of evidences. However, it might be possible only by scientific investigation of various resources and evidences so as to reduce the pitfalls. By doing so, the accurate and actual facts might be analyzed very easily and effectively rather than the experience of the senses. So, the way of thinking or explanation is considered to be the most trust-worthy phenomenon for any individual as compared to the experience of the senses.Furthermore, reason is considered as a mental procedure that may be used in order to attain purposeful and self-regulatory analysis and judgments. By doing so, the exact problem of any situation might be analyzed or diagnosed prior finding its solutions. So that the solution might be at-per with the situation and may be accepted and acknowledged by all. However, such a facility may not be attained in case of facts evaluated through experiences of the senses.  

Locke on the state Essay Example | Topics and Well Written Essays - 1250 words

Locke on the state - Essay Example In order to understand a normative account of government, it is useful to understand the descriptive. By examining theories regarding the human state of nature, it is possible to set forth standards and norms by which people ought to live, including those relating to who should rule. This essay will analyze Locke's account of the origins and purpose of governance, with the aim of understanding how supporting the conflicting ideals of autonomy and authority might be remedied. Locke's state of nature comprises three elements; a state of perfect freedom, a state of equality and a state of natural law, which commands "no-one ought to harm another in his life, health, liberty or possessions" (9). Accepting these elements is of fundamental importance in understanding the origins and role of government, but there are problems to be overcome. The natural law immediately limits the scope of the first, in that we do not have a perfect freedom to jeopardize another person's safety or invade their property. Secondly, if every person is equal, there is no natural claim to authority, which seems to conflict with the notion of obeying the law as set down by a government. The inclusion of the moral law in Locke's state of nature helps us to understand the motivations behind an argument for setting up a political governing body. We may all be equal on Earth, but the existence of a natural law which states we are duty bound not to harm others implies the existence of an objective morality as created by some other superior being, i.e. God. This theological aspect of Locke's account is important. It means that every individual is at liberty to behave in a way which fits within the parameters of a natural moral duty. Furthermore, as the law is created by a superior being, there must be some reason to accept that the law should be upheld. Although it might seem absurd, in this day and age to accept an appeal to God as a reason to accept an argument, Locke also appeals to an idea of natural reason which is inherent in all of us. Co-operation with the natural law ensures our survival, and so it is unreasonable to think anyone would object to it. Hence, each person is not only equally bound to abide by the natural law, but each person is also equally bound to ensure that others abide by it. "In transgressing the law of nature, the offender declares himself to live by another rule other than that of reason" (Locke 10), and so offers himself up to be punished by those who have not. The equality of every man within a state of n ature also means that each individual who has not broken the natural law has the right to punish the offender. The severity of that punishment should be adequate not only to ensure the perpetrator does not commit the same act again, but also act as a deterrent for other would-be criminals to do something similar. From this reasoning, it is believed that mankind will be preserved and live in a state of relative security. By Locke's own admission, this right to punish, may seem like "a very strange doctrine" (10), but without it, the law of the land would only apply to those who are naturally resident within it. Foreigners who have not consented to domestic legal policy would be free to act under their own standards and so the freedoms and safety of native habitants would be in doubt. It must then be a natural law that governs all mankind, regardless of cultural

Privacy cloud Article Example | Topics and Well Written Essays - 250 words

Privacy cloud - Article Example Here are the vital areas covered in the paper: Provide detailed description of the technology project. State who the target market for project and the responsible individuals for undertaking the project. The PIA will follow the following guideline. Describe the information flow within the organization’s system. State the involved parties in the information flow, for example whether there is a third party involved. Specifically state who and who has access to what information. The generic questions entail: Please specify the efforts that the organization has made to consult with the involved stakeholders with the intention collecting their opinions, ideas and views regarding the potential privacy impacts. State information related to who was consulted and the information provided and the findings yielded. Chen, D., & Zhao, H. (2012, March). Data security and privacy protection issues in cloud computing. In  Computer Science and Electronics Engineering (ICCSEE), 2012 International Conference on  (Vol. 1, pp. 647-651).

Locke on the state Essay Example | Topics and Well Written Essays - 1250 words

Locke on the state - Essay Example In order to understand a normative account of government, it is useful to understand the descriptive. By examining theories regarding the human state of nature, it is possible to set forth standards and norms by which people ought to live, including those relating to who should rule. This essay will analyze Locke's account of the origins and purpose of governance, with the aim of understanding how supporting the conflicting ideals of autonomy and authority might be remedied. Locke's state of nature comprises three elements; a state of perfect freedom, a state of equality and a state of natural law, which commands "no-one ought to harm another in his life, health, liberty or possessions" (9). Accepting these elements is of fundamental importance in understanding the origins and role of government, but there are problems to be overcome. The natural law immediately limits the scope of the first, in that we do not have a perfect freedom to jeopardize another person's safety or invade their property. Secondly, if every person is equal, there is no natural claim to authority, which seems to conflict with the notion of obeying the law as set down by a government. The inclusion of the moral law in Locke's state of nature helps us to understand the motivations behind an argument for setting up a political governing body. We may all be equal on Earth, but the existence of a natural law which states we are duty bound not to harm others implies the existence of an objective morality as created by some other superior being, i.e. God. This theological aspect of Locke's account is important. It means that every individual is at liberty to behave in a way which fits within the parameters of a natural moral duty. Furthermore, as the law is created by a superior being, there must be some reason to accept that the law should be upheld. Although it might seem absurd, in this day and age to accept an appeal to God as a reason to accept an argument, Locke also appeals to an idea of natural reason which is inherent in all of us. Co-operation with the natural law ensures our survival, and so it is unreasonable to think anyone would object to it. Hence, each person is not only equally bound to abide by the natural law, but each person is also equally bound to ensure that others abide by it. "In transgressing the law of nature, the offender declares himself to live by another rule other than that of reason" (Locke 10), and so offers himself up to be punished by those who have not. The equality of every man within a state of n ature also means that each individual who has not broken the natural law has the right to punish the offender. The severity of that punishment should be adequate not only to ensure the perpetrator does not commit the same act again, but also act as a deterrent for other would-be criminals to do something similar. From this reasoning, it is believed that mankind will be preserved and live in a state of relative security. By Locke's own admission, this right to punish, may seem like "a very strange doctrine" (10), but without it, the law of the land would only apply to those who are naturally resident within it. Foreigners who have not consented to domestic legal policy would be free to act under their own standards and so the freedoms and safety of native habitants would be in doubt. It must then be a natural law that governs all mankind, regardless of cultural

Scholarly Literature Review HRD 468 Assignment Example | Topics and Well Written Essays - 1000 words

Scholarly Literature Review HRD 468 - Assignment Example This paper is going to review three articles with special focus on the quality management discussed within them and identify the major striking features of significance and conclude by examining the applicability of the total quality management to give solution. The paper, reviewed three study papers related to performance of the organization with relationship to quality. It realized that indeed, customers value quality and will appreciate a company that sticks to quality factors in its production process. Total quality management is a concept that has been with us for long time being developed and embraced by different companies with time. The concept is about introducing quality in all facets of production from design of a product to the ultimate sale of the product to the customer. Quality needs to be adopted in not only the production process but also the distribution, administration as well as customer service. It is therefore, not just a common practice within the private sector but also government agencies and administration (Vincent & Joel, 2004). This paper is going to review three articles with special focus on the quality management discussed within them and identify the major striking features of significance and conclude by examining the applicability of the total quality management to give solution. Gilles Grolleau, N. M. (2012). Is business performance related to the adorption of quality and environmental-related standards? Journal of environmnetal resource economics , 525-548. While trying to study how performance of businesses may be related to adoption of quality and environmental related standards with a sample of French firms confirmed that that the relationship may in fact be valid. However, they acknowledged the constraints of the data that their research faced. This apart from compromising the generalization of the research findings, also limited the validity of the research as a whole for implementation purposes (Gilles, Naoufel, &

Consumer Behavior Essay Example for Free

Consumer Behavior Essay 1) How can understanding consumers behavior help companies sell products or services in todays market? Please cite an example from our text or from our YouTube videos and use a personal example. As Steve Jobs states in the YouTube video, all marketing decisions revolve around your customer. Marketing is all about building profitable customer relationships by creating value for customers and capturing value in return in the form of profits. To effectively sell a product/service, understanding how your customers buy your products and services will help you determine when, how and where you should market your products/services and in turn help you grow your business by responding to their needs. Also, if you know what customers buy and how they go about buying particular products, you can more easily spot a need that has not yet been satisfied. For example, if you run a technology company and notice that many of your customers buy educational software from college bookstores, you may recognize that your customers could use a place to buy and automatically download educational software online. Steve Jobs states in the YouTube video â€Å"Give her not what she wants but give her something that she has never dreamt of, and when she gets it she recognizes it as something she wanted all the time†. A very simple example is that of ITunes, which was discovered 10 years ago. Steve Jobs noticed that music fans clearly wanted to download songs they liked in an affordable and easy way rather than driving to Best Buy or some record store to buy them on $15-to-$18 CDs. Jobs took advantage of this opportunity and came out with the iTunes Music Store, which is today the top most online music retailer, and synced it perfectly with a piece of hardware: the iPod. This eliminated the use of Walkman’s, MP3 Players and CD players. Thus, it is important to understand people’s motives (what drives them to buy), and their attitudes (how they feel about a product/service). Knowledge about these psychological characteristics helps companies design and provide products and services that their customers want and need. The book states an example of McDonalds that first started with providing low priced burgers, fries and shakes. But today, with people becoming more health conscious, McDonalds has a reworked menu that provides more choice and variety such as Chicken Nuggets made with white meat, low fat milk jugs, and a line of premium salads. When people think of McDonalds, people think of value – whether it’s a college student buying a burger for a couple of bucks r a working women at the drive through grabbing a breakfast latte that’s a dollar cheaper than Starbucks. I would like to give a personal example of me shopping at the department store called Safeway. I was a frequent shopper at Safeway and every day I would receive emails regarding the deals and discounts on the products I purchase the most. I would also get emails with recommended products to buy and Safeway was able to do this by keeping track of my shopping history. I would actually get lured by reading these emails and go to the store to buy the recommended discounted products. Marketers can benefit from an understanding of consumer behavior so that they can better predict what consumers want and how best to offer it to them. The importance of understanding the consumer behavior is that to know and understand the preferences of different consumers which will enable the marketers to form the marketing strategies accordingly. Businesses that cannot understand how a consumers mind operates will have a more challenging time figuring out how to target a campaign that will attract or catch attention. In order to make the right decision, marketing managers must know how their consumers will react. Before introducing/repositioning any product/service, you must first ask questions like, do people want it? Are there enough people who want it so that it will be profitable to produce that product? Do the people who want it have the economical ability to pay for it? Another important point is that when you know how customers behave in relation to the products youre selling, you have a better understanding of how to provide good service to them, increasing the chance that youll have repeat customers. For example, if you know that customers tend to come to your restaurant because they can get healthy food without waiting for a long time, you could continue training your staff to be as efficient as possible. Identifying the buying behavior of the target market and catering to those behaviors is integral in todays complex society. 2) How can connecting with a culture help influence consumer behavior? Can you give us an example from your personal experience? A peoples culture includes their beliefs, rules of behavior, rituals, style of dressing, religion, etc. Culture is an external factor influencing consumer behavior. Since people with different cultures have different values, they will have different buying habits. A particular company’s marketing strategies should reflect the culture that is being targeted. Failing to do so can result in lost sales/profits/opportunities. Before advertising or introducing any product/service, it is very important to understand the local culture of the population of a particular area, city, or country. For example, the You Tube Video shows that Thailand and Malaysia have a family oriented culture and so the elderly and tradition play a huge part in the commercials as compared to Australia having a very individualistic culture focusing the advert on youngsters. Another example would be if a given country discourages the use of tobacco or alcohol, the potential pool of consumers for these products would be small. Therefore, companies which distribute these types of products should limit advertising in such areas, and focus on other countries where there are no restrictions on the use of such products. A personal example would be that of McDonalds. In India, meat consumption is prohibited in Hinduism. McDonalds did spend time developing a food menu targeted towards no meat eaters. They now offer a lot of vegetarian options, making it a happy place for both: meat and no meat eaters. Another example would be comparing North India and South India. I have to been to both, and have noticed a vast difference in the culture. People in North India prefer breads over rice which is a favorite with people in South India and East India. So many restaurants in South India have 99% rice based dishes. If a restaurant in South India serves more bread based food options, it would likely make less business as compared to restaurants serving rice based dishes. As part of their efforts to convince customers to purchase their products, marketers often use cultural representations, especially in promotional appeals. The objective is to connect to consumers using cultural references that are easily understood and often embraced by the consumer. By doing so the marketer hopes the consumer feels more comfortable with or can relate better to the product since it corresponds with their cultural values.

Importance Of Avoid Making Stereotypical Assumptions Social Work Essay

Importance Of Avoid Making Stereotypical Assumptions Social Work Essay Stereotype reflects the perception one has of other individuals based on their different physical abilities, emotional appearance, religious, cultural disposition, sexual orientation or ethnicity without knowing anything personal about that person and these views are often connected to experiences, observations or other influences such as the media. I will first outline below some of the reasons why it is important to avoid making assumptions based on stereotypes when providing care for someone and then later on show how individual care workers can guard against doing this. Making assumptions, based on stereotypes, when providing care for someone can have a negative effect on the quality of care, as illustrated in the case of Mhà  iri who suffered from a stroke and needed a wheelchair but opted instead for personal care at home. The care manager, Stuart, who did the assessment could have found out about her sexual preference had he not assumed because she was married that her relationship with partner Gillian was heterosexual. This would have allowed more sensitivity to be shown by the carers when attending to her personal needs. The stereotypical assumption that disabled people cannot communicate would have the consequence of them not being listened to properly and this would deny them the right to appropriate services and having a voice. This would impact on their individuality and personal needs, thereby affecting the quality of care being provided. As one participant wheelchair user pointed out in Its like when you go to the hospital or the doctors, if you go with anybody because youre in a wheelchair they dont address you, they look over you and that really infuriates me. This underscores the need to speak directly with the service users rather than making assumptions that they are helpless or not capable of discussing their caring needs. Showing narrow-mindedness because an assumption is made based on stereotype, is being prejudice and this was highlighted in Gypsy Travellers report about prejudice within the health care service. It can prevent Gypsies from gaining access to appropriate medical services such as the barrier presented by a receptionist the receptionist are harder to get past à ¢Ã¢â€š ¬Ã‚ ¦ I think theyre doing the doctor a favour à ¢Ã¢â€š ¬Ã‚ ¦ I did something good today, I kept the Gypsies away. Another stereotypical assumption illustrated in is that people with mental health problems are prone to violence such was the case of Simon Jackson. However, he was just reaching out for help and often misunderstood, as he was suspicious of any authority figure. Making stereotypical assumptions can prevent people receiving appropriate care and if a carer has a prejudicial view it could further complicate the matter and deter users from accessing the services. For example, as given in, a disabled lesbian fel t that she was seen as somehow unnatural or abnormal. However, when these beliefs are carried through, it becomes discrimination. An example of this provided in K101 Block 3 Unit 10 where council estate residents were seen as failures and not interested in academic success. In providing care for someone in a local community, care workers should recognise and value diversity, that is, people are different and should be treated differently but fairly to avoid inequality and discrimination. Therefore, it should not be assumed that providing personal care for an Asian female would be the same or similar to that for a white European female. Care workers need to be culturally sensitive and take into account the differences in peoples lifestyles and family relationships. As in people with speech impediments are sometimes stereotyped as being deaf and are often shouted at when communicating and this should not be indicative of all people with such a disability. When providing care for someone with this disability, a carer needs to be more informed about that persons capabilities before engaging to avoid any communication barriers or leaving that person feeling demoralised. It may sometimes be necessary to use stereotypes and make assumptions as it can act as a guide to help in decision-making, such as when organizing a social event for older people in a care home as this could be the target audience and provide the opportunity to cater to their specific needs. Individual care workers can guard against making assumptions based on stereotypes by being more tolerant and make every effort to understand that person better. The care worker should find out what help a disabled person needs instead of assuming what they think they need based on previous experiences or observations. It is important for care workers to avoid being condescending when disabled people are accompanied by their cares but should communicate directly with the disabled persons. If the care worker is not able to understand someone with a hearing impairment, they could ask the person to tell them how they prefer to communicate and not pretend to have understood them when they have not or they could become familiar with that persons method of communication and find ways of keeping that communication going with aids such as Mankaton or other similar sign language. It is essential to identify that there are different religious, cultural and other particular needs of people, ther efore care workers should also see service users as individuals and tailor care according to their individual preferences so that appropriate services can be provided. Care workers need to develop a knowledge and understanding of how the law affecting disability and discrimination as the Disability Discrimination Act 1995 protects disabled people and does not only apply to people who have a physical disability, visual or hearing impairment but can also cover people with learning disabilities. In addition, they should also be familiar with the Race Relations Act 1976, as it is unlawful to discriminate against a person on ground of race, colour, ethnic origin or nationality. An example of this was demonstrated in with an account given by Roz, a white nurse when a patients wife made loud racist remarks that she thought it was disgusting that her husband should be in a bay with three black men on their own which offended the men. Roz did not collude with this racist view by changing the ir bays but instead left the men to sort it out amongst themselves, after gaining their views. In conclusion, an assumption based on stereotypes when providing care for someone should be avoided as it could be construed as being prejudicial or discriminatory and is likely to have a negative Impact on the service user. Individual care workers can guard against doing this by recognising the diverse global village we live in and be respectful of other peoples cultural, religious beliefs and ethnicity as well as any government legislation relating to disability and discrimination. Word count: 1113

Standardized Testing and Teacher Cheating Essay -- High-Stakes Standard

In the contemporary American education system high-stakes standardized testing has resulted in a focus on extensive test preparation, as well as a large increase in the numbers of teachers cheating by alternating their students' test scores. Both these phenomena are a direct consequence of the incentives and punishments directly linked to standardized test results. Many teachers have taken acceptable measures in improving their students’ scores, such as simply â€Å"teaching to the test†, and taking class time to teach test taking techniques and procedures often resulting in a significant loss in time for other important standards and benchmarks that are not tested on. Taking a deontologist stance, one would propose that the teachers are merely acting from their duty to help their students succeed, and that if the standardized test is a true reflection of the material a student should have mastered, â€Å"teaching to the test† exactly the course a teacher should take. With the implementation of the No Child Left Behind Act of 2002 teachers are â€Å"implicitly encouraged to reallocate classroom time, because it only requires testing in reading and math in seven grades and science in three† (Phelps) and taking any other form of action would result in failure for the students and the instructor. One can argue that teac hing to the test can easily be squashed by changing and rotating test topics between all of the benchmarks and standards teachers are ethically obligated to teach; however, this arises the question, do administrators and educators really want to stop this well adapted to process? This phenomenon places a utilitarian at a conflict of short term versus long term effects and benefits. When focusing on the short term benefits, a utili... ...2011): 38+. Literature Resource Center. Web. 19 Nov. 2013. Smolin, Andrea, and Jennifer Clayton. "Standardized Testing: How Prepared Are We?." Journal of Cases in Educational Leadership. 12(4). (2009): 29-36. Web. 21 Nov. 2013. Wiliam, Dylan. "Standardized Testing and School Accountability." Educational Psychologist. 45(2). (2010): 107-122. Web. 21 Nov. 2013. Farah, Yara N. "Through Another's Eyes." Gifted Child Today 36.3 (2013): 209-212. Professional Development Collection. Web. 22 Nov. 2013. Was, Christopher A. "Standardized Testing: NOT The Root Of All Evil." Psyccritiques 54.23 (2009): PsycCRITIQUES. Web. 18 Nov. 2013. Jacob, Brian, and Steven Levitt. "Rotten Apples: An Investigation of the Prevalence and Predictors of Teacher Cheating." Oxford University Press. 118.3 (2003): 843-877. Web. 20 Nov. 2013. .

Enhanced Pattern Discovery For Text Mining Using Effective Pattern Deploying and Pattern Evaluation Techniques

Enhanced Pattern Discovery For Text Mining Using Effective Pattern Deploying and Pattern Evaluation Techniques. Abstract-Text excavation has been an ineluctable information excavation technique. There are different methods for text excavation, One of the most successful will be mining utilizing the effectual patterns.Datamining has become an adaptative method for recovering utile information in big database. This paper gives the brief thought about the text excavation by find of effectual forms. As our system trades with form ( phrase ) based and which overcomes the term based method ( attack ) .The procedure of updating unambiguous can be referred as pattern rating. This attack can better the truth of measuring term weights because discovered forms are more specific than the whole paperss. In our proposed system effectual pattern find technique include the procedure of form deploying and form evolving, for happening the relevant information. Keywords: –Text excavation, Text Classification, Pattern Deploying, Pattern Evolving. I.INTRODUCTION Text Mining is the find by computing machine of new, antecedently unknown information, by automatically pull outing and associating information from different written resources, to uncover otherwise â€Å" concealed † meanings.Knowledge find can be viewed as the procedure of nontrivial extraction of information from big databases, information that is implicitly presented in the information, antecedently unknown and potentially utile for users. Data excavation is hence an indispensable measure in the procedure of cognition find in databases. In the past decennary, a important figure of informations mining techniques have been presented in order to execute different cognition undertakings. These techniques include association regulation excavation, frequent itemset excavation, consecutive form excavation, maximal form excavation, and closed form miningText excavation is the find of interesting cognition in text paperss. It is a ambitious issue to happen accurate cognition ( or c haracteristics ) in text paperss to assist users to happen what they want.With a big figure of forms generated by utilizing informations excavation attacks, how to efficaciously utilize and update these forms is still an unfastened research issue. In this paper, we focus on the development of a cognition find theoretical account to efficaciously utilize and update the discovered forms and use it to the field of text excavation. The advantages of term based methods include efficient computational public presentation every bit good as mature theories for term weighting, which have emerged over the last twosome of decennaries from the IR and machine acquisition communities. However, term based methods suffer from the jobs of lexical ambiguity and synonymity, where lexical ambiguity means a word has multiple significances, and synonymity is multiple words holding the same significance. The semantic significance of many discovered footings is unsure for replying what users want. Finding effectual and utile forms is remains a disputing task.Our proposed work presents an effectual form find technique, which foremost calculates ascertained specificities of forms and so evaluates term weights harmonizing to the distribution of footings in the ascertained forms instead than the distribution in paperss for work outing the misunderstanding job. It besides considers the influence of forms from the negative preparation illustrations to happen equivocal ( noisy ) forms and seek to cut down their influence for the low-frequency job. The procedure of updating equivocal forms can be referred as pattern development. The proposed attack can better the truth of measuring term weights because discovered forms are more specific than whole paperss. II. RELATED WORK Here we are suggesting a form taxonomy theoretical account. Other different form excavation methods are Sequential forms, Sequential closed forms, frequent itemsets, Frequent closed point sets. All these provide similar consequences but on depending on preciseness and remember our method stand manner apart. Recently, we have seen the ebullient visual aspect of really big heterogenous full-text papers aggregations, available for any terminal user. The assortment of users’ wants is wide. The user may necessitate an overall position of the papers aggregation: what subjects are covered, what sort of paperss exists, are the paperss someway related, and so on. On the other manus, the user may desire to i ¬?nd a specii ¬?c piece of information content. At the other extreme, some users may be interested in the linguistic communication itself. A common characteristic for all the undertakings mentioned is that the user does non cognize precisely what he/she is looking for. Hence, a information excavation attack should be appropriate, because by dei ¬?nition it is detecting interesting regularities or exclusions from the informations, perchance without a precise focal point. Surprisingly plenty, merely a few illustrations of informations excavation in text, or text excavation, are available. Their attack, nevertheless, requires a significant sum of background cognition, and is non applicable as such to text analysis in general. An attack more similar to ours has been used in the PatentMiner System for detecting tendencies among patents. In this paper, we show that general informations excavation methods are applicable to text analysis undertakings ; we besides present a general model for text excavation. The model follows the general cognition find ( KDD ) procedure. III. PROPOSED SYSTEMDocuments PreprocessingPattern Taxonomy Modeling2.1 Frequent and closed forms 2.2 Pattern Taxonomy 2.3 Closed Sequential PatternsPattern Deploying3.1 Representation of Closed Forms 3.2 D-Pattern MiningInner Pattern EvolutionSysten Architecture First choose the RCV1 dataset for Document Preprocessing.After preprocessing papers goes through pattern taxonomy mold and patterndeploying.pattern taxonomy patterning consist of Frequent and closed form, pattern taxonomy and closed consecutive pattern.after the completion of pattern taxonomy it goes through the form deploying procedure by utilizing D form excavation algorithmwe found the interior pattern rating. Finally we got the effectual forms for acquiring utile information from the papers. 1.Documents Preprocessing Documents preprocessing is required to happen existent footings contained in the papers. Preprocessing removes unwanted text from papers, which reduces the size of paperss. Preprocessing involves following stairss: 1 ) Stop-word remotion Stop-words are those words that occur often, but holding no conceptual significance. For illustration: â€Å"a† , â€Å"at† , †is† , †of† , †the† etc. There are 100s of halt words, which increase the size with no conceptual significance. 2 ) Non-word remotion Non-words are punctuation Markss, which have to be removed from papers. These words besides occurs often and holding no conceptual significance. 3 ) Steming Stemmingis the procedure for cut downing inflected ( or sometimes derived ) words to their root, base orrootform—generally a written word signifier. Steming is achieved utilizing Porter’s Algorithm. A preprocessed papers is so used for farther processing. 2. Pattern Taxonomy Modeling All paperss are split into paragraphs. So a given papersvitamin Doutputs a set of paragraphs PS (vitamin D) . Let D be a preparation set of paperss, which consists of a set of positive paperss, D+; and a set of negative paperss, D–. Let T = { T1, T2†¦Ã¢â‚¬ ¦tm} be a set of footings ( or keywords ) which can be extracted from the set of positive paperss, D+. 2.1 Frequent and Closed Forms Given a termset Ten in papers vitamin D,Tenis used to denote the covering set of Ten forvitamin D, which includes all paragraphs dpa?S PS (vitamin D) such thatTen?displaced person, i.e. ,Ten= { dp|dpa?S PS (vitamin D) } Its absolute support is the figure of happenings of X in PS (vitamin D) , that is supa( Ten ) =|Ten| . Its comparative support is the fraction of the paragraphs that contain the form, that is supR( Ten ) = |Ten| / PS (vitamin D) . A termset Ten is called frequent form if its swallowR( or supa) & A ; gt ; = min_sup, a minimal support. Given a termset X, its covering setTenis a subset of paragraphs. Similarly, given a set of paragraphs Y ?PS (vitamin D) , we can specify its termset, which satisfies termset Y= { t| ?displaced persona?SYttrium& A ; gt ; = t a?Sdisplaced person} The closing of X is defined as follows: Chlorine( Ten ) =termset (Ten) A form X ( atermset ) is called closed if and merely if X =Chlorine( Ten ) . Let X be a closed form. We can turn out that swallowa( Ten1) & A ; gt ; swallowa( Ten ) For all forms X1a?S X ; otherwise, if, swallowa( Ten1) = swallowa( Ten ) we have,X1=Ten. where, supa(X1) and swallowa(Ten) are the absolute support of formX1andTen, severally. 2.2Pattern Taxonomy Forms can be structured into a taxonomy by utilizing theis-a ( or subset ) relation. A term with a higher tf*idf value could be meaningless if it has non cited by some d-patterns ( of import parts in paperss ) . The rating of term weights ( supports ) is different to the normal term-based attacks. In the term-based attacks, the rating of term weights is based on the distribution of footings in paperss. In this research, footings are weighted harmonizing to their visual aspects in discovered closed forms. 2.3 Closed Sequential Patterns Given a form ( an ordered termset ) Ten in papers vitamin D,Tenis still used to denote the covering set of X, which includes all paragraphPSa?S PS (vitamin D) . such that X ?ps, i.e. ,Ten= { ps|psa?S PS ( vitamin D ) ; X ?ps } . Its absolute support is the figure of happenings of X in PS ( vitamin D ) , that is supa( Ten ) = |Ten| . Its comparative support is the fraction of the paragraphs that contain the form, that is, swallowR( Ten ) = |Ten| / PS (vitamin D) . A consecutive form X is called frequent form if its comparative support ( or absolute support ) & A ; gt ; =min_sup, a minimal support. The belongings of closed forms can be used to specify closed sequential forms. A frequent consecutive form X is called closed if non ? any ace form X1of X such that swallowa( X1 ) =supa( Ten ) . 2. Pattern Deploying In order to utilize the semantic information in the form taxonomy to better the public presentation of closed forms in text excavation, we need to construe discovered forms by sum uping them as d-pattern in order to accurately measure term weights ( supports ) . The rational behind this motive is that d-patterns include more semantic significance than footings that are selected based on a term-based technique ( e.g. , tf*idf ) . Asa consequence, a term with a higher tf*idf value could be meaningless if it has non cited by some d-patterns ( some of import parts in paperss ) . The rating of term weights ( supports ) is different to the normal term-based attacks. In the term-based attacks, the ratings of term weights are based on the distribution of footings in paperss. In this research, footings are weighted harmonizing to their visual aspects in discovered closed forms. 3.1 Representations of Closed Forms It is complicated to deduce a method to use ascertained forms in text paperss for information filtrating systems. To simplify this procedure, we foremost review the composing operation a defined. Let P1and P2be sets of term-number braces. P1aP2is called the composing of P1and P2which satisfies: Where is the wild card that matches any figure. For the particular instance we have p a O= P ; and the operands of the composing operation are interchangeable. The consequence of the composing is still a set of term-number braces. Formally, for all positive paperss vitamin DIa?S D+, we foremost deploy its closed forms on a common set of footingsThyminein order to obtain the undermentioned d-patterns ( deployed forms, non-sequential leaden forms ) : Where Tijin brace ( Tij, Nij) denotes a individual term and Nijis its support in vitamin DIwhich is the entire absolute supports given by closed forms that contain Tsij; or nijis the entire figure of closed forms that contain Tsij 4. Inner Pattern Evolution In this Module, we discuss how to reshuffle supports of footings within normal signifiers of d-patterns based on negative paperss in the preparation set. The technique will be utile to cut down the side effects of noisy forms because of the low-frequency job. This technique is called interior form development here, because it merely changes a pattern’s term supports within the pattern.A threshold is normally used to sort paperss into relevant or irrelevant classs. Using the d-patterns, the threshold can be defined of course as follows: A noise negative papers neodymium in D–is a negative papers that the system falsely identified as a positive, that is weight (neodymium) & A ; gt ; = Threshold ( DP ) . In order to cut down the noise, we need to track which d-patterns have been used to give rise to such an mistake. We call these forms wrongdoers ofneodymium. An wrongdoer of neodymium is a d-pattern that has at least one term inneodymium. The set of wrongdoers of neodymium is defined by: The chief procedure of inner pattern development is implemented by the algorithm IP Evolving. The inputs of this algorithm are a set of d-patternsDisplaced person, a preparation set D = D+U D–. . IV. Decision Hence we conclude here that the proposed system trade with effectual form find utilizing pattern deployement and form germinating to polish the ascertained form in text papers. Previous informations excavation technique used the association regulation excavation, frequent itemset excavation, consecutive form excavation, maximal form excavation, and closed form mining.It have the job of low frequence and deficiency of power in support.Hence, misunderstandings of forms derived from informations mining techniques lead to the uneffective public presentation. In this proposed system, an effectual form find technique has been proposed to get the better of the low frequence and misunderstanding jobs for text excavation. The proposed technique uses two procedures, pattern deploying and form evolving, which helpful in happening the effectual form sequences for big text paperss. The experimental consequences show that the proposed theoretical account performs non merely other pure informations mining-based methods and the construct based theoretical account, but besides term-based theoretical accounts. . Mentions: – [ 1 ] Y. Huang and S. 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